Gym & Leisure Signage
What Signs Do I Need For My New Gym?
You've found the perfect venue, you've secured your contract, and you're holding the keys to your new gym space. But, at the moment, it's an empty shell. In order to create the fitness venue you want to build, you need the right signage for your brand and your customers, ensuring your space has the right atmosphere.
At Signs Express, we've worked with countless gym owners and leisure centres - we've helped them overcome a variety of challenges, create the right vibe, remain compliant and attract the right kind of customers. If you're about to launch a new fitness business, we've built the beginner's guide to Gym & Leisure signage, so that you've got everything you need to consider in one place.
External Gym Signage
Starting outside, your signage needs to do the heavy lifting from the very first impression. From discovering your brand to locating your venue, your signs need to guide and inspire your customers. So, have you considered all of these options?
BRAND-LED FASCIA SIGNS
Your fascia sign needs to do a lot. The right signage should be able to convey your brand: ensuring people can get a feel for your atmosphere before they even step through the door. Effective signage should be easily visible: making your name bright, bold and clear enough to be read by passers-by with ease. The best signage should be designed for 24/7 brand awareness: signposting your venue day and night to attract the attention of any potential new members.
The options are endless, but we recommend considering:
Helping Members Find Their Way
WAYFINDING SIGNS
The other exterior sign to consider is Wayfinding. Your members need to be able to find you quickly and easily - whether you have a carpark facility and a standalone building, or whether you have a unit in a busy shopping centre - it's crucial that visitors don't have to work too hard to find you. The workout should only begin once they're in the doors.
Before you open, have you thought about:
Greeting members the right way
RECEPTION SIGNS
The signage visitors see as soon as they enter your space is vital for setting the mood and establishing the vibe early on. What are you conveying to everyone who walks in the door? Are you being welcoming? Are you coming across as accessible? Are you motivating members to try their best?
To perfect your first impression, we recommend:
Injecting Personality Into Your Space
We all know that every gym has its own personality and atmosphere - not every gym suits every person, and that's what makes gym signage so important. Whether you're trying to build a motivated community who are always striving to beat their Personal Best, or whether you're looking to foster a safe space for inclusive fitness, your signage can play a big role in establishing that environment.
Brand-led interior signage is where gyms can have the most fun and flex their creative muscles. If you're looking to create a consistent brand experience throughout your space, consider investing in:
Work With Signs Express
With over 35 years' experience, we're well-placed to help you and your fitness business thrive. If you have questions about any of the products recommended on this page, please don't hesitate to Get In Touch and chat with our signage experts.
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