What to include on your trade vehicle
Your van isn’t just transport, it’s your best advertisement. Research shows 70% of homeowners wouldn’t trust a tradesperson whose van wasn’t branded (Toluna). Every time you drive, park on-site or even sit in traffic, you’re building trust and winning work.
A professionally branded vehicle wrap turns your van into a mobile billboard. Here’s what every trade vehicle should include to get noticed and hired.
Logo and Company Name: Make It Memorable
Your logo is the hero of your van wrap. Place it on both sides and the rear for maximum visibility. Keep it large, clear and uncluttered for instant recognition.
💡Pro Tip: A well-designed logo boosts brand credibility before you even speak to a customer. Need help updating your logo? Ask your local Signs Express centre about design support.
Contact Details: Be Easy to Reach
Make it simple for people to contact you. Include your phone number, email and website. Consider adding a QR code so passers-by can scan and save your details instantly.
Services and Specialisms: Show What You Do
A short line describing your trade makes your service clear:
“Plumbing & Heating – 24/7 Callout”
“Expert Joinery & Bespoke Carpentry”
“Landscaping & Garden Maintenance”
Keep it concise and specific so passers-by know what you do in seconds.
Accreditations and Trust Marks: Prove Your Credentials
Badges like Gas Safe, NICEIC or Checkatrade logos reassure customers you’re professional and qualified. Position them near your contact details or services list for instant trust.
But...Don’t overcrowd, stick to the accreditations most relevant to your trade.
Tagline or USP: Why Choose You?
A short tagline or unique selling point reinforces your value:
“Fast, clean, reliable.”
“Family-run for over 20 years.”
“Emergency callouts 24/7.”
Place it alongside your logo or rear doors for high impact at traffic lights.
Design Principles: Keep It Simple
Even with the right content, design matters:
Five-second rule: Anyone passing should understand who you are and what you do in seconds.
High-contrast colours: Ensure text is clear against your brand palette.
Durable materials: Use quality vinyl and reflective finishes for night-time visibility.
Modular design: Ideal for multi-van fleets or future updates.
💡Bonus Tip: Think Beyond the Van
Bundle your wrap with site boards or magnetic signs for flexible branding that works on-site and on the road. See our site signage options:
Why a professional wrap pays off
Ready to Get Started?
At Signs Express, we’ve been helping tradespeople get seen and hired for over 30 years. Whether you need a full wrap, partial wrap or temporary magnetic signs, we’ll design and fit branding that works for your business with minimal downtime.
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Please contact your local centre by completing this enquiry form and we shall respond to your request as soon as possible.
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