Signs Express | Tradespeople
8 Ways to Get More Customers for Your Trade Business
When you’re a tradesperson - time is money. And when you're busy quoting and managing jobs, marketing can easily slip to the bottom of the list. But here’s the truth: consistent, visible branding builds trust - and trust builds business.
Whether you're a plumber, electrician, builder, decorator, or landscaper, these eight tactics can help get your business seen, remembered, and recommended. Some you can do today. Others are investments that pay off for years.
1️⃣Turn Your Van into a Billboard
Your vehicle is prime advertising real estate. A full or partial wrap transforms your van into a moving billboard that works 24/7. For tradespeople, when your van is parked outside every job you deliver, vehicle graphics aren’t just decoration; they’re reputation on wheels.
Want to keep it flexible? Magnetic vehicle signs are a great entry-level option, especially for new or multi-brand businesses.
💡 Tip: Unsure what to include? Read our blog on: “What should I include on my van?”
2️⃣Claim and Optimise Your Google Business Profile
When people search “plumber near me” or “local electrician”, your Google Business Profile helps you show up. It’s free, but incredibly valuable. Add your location, services, photos of recent work (ideally with branded uniforms or vans in shot), and encourage reviews after every job.
3️⃣Showcase Your Work - With Subtle Signage
A simple Foamex or Correx site board outside your work tells neighbours: “A professional did this.” It’s especially effective for landscaping, roofing, scaffolding, decorating and driveway work. It’s like word-of-mouth - but visible.
📍 For landscaping, scaffolding, or exterior painting - site boards are a no-brainer.
4️⃣Build a Professional Website
We don’t build websites, but you absolutely need one. Even a one-page brochure site builds trust. Include your services, areas you cover, accreditations, and photos of your work. Link to it from social media and your Google profile.
Tip: Explore free website builders like Wix or Wordpress
5️⃣Branded Uniform = Instant Credibility
Clean, branded workwear says a lot without saying a word. It shows you’re serious, professional, and proud of your work. It also helps when customers snap and share your work online.
Tip: Make sure any images of you and/or your team that you share online include your branded uniform.
6️⃣Capture (and Share) the Right Photos
Got a smartphone? Then you’ve got a marketing tool. Photos build trust - but only if done right. Snap finished jobs with your branded van or team in shot. These aren’t just portfolio pieces; they’re proof of your professionalism.
Tip: Share them on Google, Facebook and your site.
7️⃣Use A-Boards Outside Your Jobs
If you’re working in a high-footfall area, an A-frame sign is like a real-life clickbait. “This driveway transformation by XYZ Paving” - with your contact info - will pique interest from neighbours and passers-by.
Tip: Pair it with a flyer or QR code offering a quote.
8️⃣Make Every Job Generate the Next
Leave behind a branded card or flyer with a review request and referral offer. “Happy with the work? Recommend me and get 10% off your next job.” It keeps the pipeline flowing and turns clients into advocates.
Want to stand out, get seen, and win more work?
From van graphics and correx signs to A-boards and shop signage, Signs Express has you covered - nationwide.
Get in touch with your local Signs Express centre and let’s build your brand, one sign at a time.
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