Which is Better: Van Wraps, Modular Wraps, or Van Graphics?
In today’s competitive marketplace, standing out is essential. One of the most effective ways to increase brand awareness is by turning your company van or fleet into a moving billboard. Whether you have a single van or an entire fleet, wrapping your vehicle with eye-catching graphics can help you make a lasting impression wherever you go!
But with multiple branding options available - full van wraps, intricate modular wraps, and creative van graphics- how do you determine the best choice for your business? This guide breaks down each option, comparing their benefits, costs, and ideal use cases so you can make an informed decision.
Why Vehicle Branding Matters?
The global vehicle wrap market was valued at $7 billion in 2023 and is projected to reach $40 billion by 2033, growing at a CAGR of 19.4%. With such rapid growth, investing in vehicle graphics will be a surefire way to further your brand visibility.
With bold film colours and custom designs, investing in a bold, memorable van wrap or van graphics can be a key way to resonate with new and potential customers and help you to stand out from the crowd.
Van Wraps: Maximum Impact & Professional Appeal
What Are Van Wraps?
Van wraps are full-coverage vinyl wraps that cover the entire surface of your vehicle and can completely transform its overall look and feel. They can feature high-quality graphics and unique designs that can effortlessly turn your van into a moving advertisement. A final sized image will also ordinarily need to be about 150 dpi or higher to be printed cleanly.
What are the benefits of Van Wraps?
- Maximum Brand Visibility: Full wraps offer the largest space to advertise your business so that your brand gets noticed, wherever you are on the road.
- A Professional Finish: A well-designed wrap can transform the credibility of your business, boosting your professional reputation.
- Vehicle Protection: A full van wrap can protect the original paint from UV rays, scratches, wear and tear and minor dents. When removed professionally, they also will not leave a permanent mark or residue.
What Are Van Wraps Best For?
- Businesses that require high-impact branding for maximum exposure.
- Companies looking for a long-lasting, durable advertising solution.
- Fleet owners seeking a wide range of customisable options.
How Much Do Van Wraps Cost?
Van wraps typically cost between £2,000 - £5,000, depending on the vehicle size and complexity of the design. It will be best to contact our experienced team to find out the true costs for your van type.
Modular Van Wraps: Flexible & Cost-Effective Branding
What Are Modular Wraps?
Modular van wraps cover only specific sections of your van rather than the entire vehicle. These tactfully placed panels are custom fitted with 3D scanning technology, providing a cost-effective and adaptable branding solution.
What are the benefits of Modular Wraps?
- Cost-Effective: Less material is used, making it around 30% cheaper than a full wrap.
- Flexible: Individual sections can be changed or updated without redoing the entire wrap
- Quick Installation: The application process is up to 75% faster than full wraps, reducing downtime.
What Are Modular Wraps Best For?
- Businesses that regularly update their branding.
- Companies looking for a middle-ground solution between a full wrap, or unique graphics.
- Those looking for an eco-friendly solution, as modular wraps have a 73% smaller carbon footprint compared with traditional wraps.
If you own or operate a van that stops on UK roads for works or inspections, you may also need rear reflective markings, adhering to existing guidelines set out by the Department of Transport.
How Much Do Modular Wraps Cost?
Modular wraps range from £800 - £2,000, depending on design complexity and coverage. Get in touch with our team today for further information.
What Are Van Graphics?
Van graphics feature decals and stickers, logos, and lettering, which are applied to specific areas of your van. They are ideal for displaying your essential business details, such as your company name, logo, and contact details. These can also be designed bespoke to your vehicle make and model.
What are the benefits of Van Graphics?
- Budget Friendly: A cost-effective branding option, especially for startups, small businesses or those looking at installing fleet graphics.
- Easy to Apply: Graphics take very little time to install and remove, so you can be back on the road in no time.
- Minimal Maintenance: Simple or creative van graphics require less upkeep compared with full or modular van wraps.
What Are Van Wraps Best For?
- Businesses that require high-impact branding for maximum exposure.
- Companies looking for a long-lasting, durable advertising solution.
- Fleet owners seeking a wide range of customisable options.
How Much Do Van Graphics Cost?
Van graphics typically start from £200 - £1,000, depending on design and coverage area.
Key Considerations When Choosing a Van Wrap or Van Graphics
Before deciding on van wraps, modular wraps, or graphics, consider the following:
- Budget: Determine how much you are willing to invest in your van branding.
- Brand Visibility: If you need high visibility, a full wrap may be your best option.
- Longevity: If you want a long-term solution, van wraps offer the best durability.
- Versatility: If you plan to provide regular promotions or wish to change your branding frequently, modular wraps or graphics might be more practical.
- Target Audience: Consider how your potential customers will perceive your brand style. A full wrap offers strong, professional branding, while graphics can offer a subtle, more effective touch.
What are the Pros and Cons of Van Wraps, Modular Wraps or Van Graphics?
Discover our table, which highlights the pros and cons of all three options for your van.
| Van Wraps | Modular Wraps | Van Graphics | |
| Cost | High | Moderate | Low |
| Brand Visibility | Maximum visibility | Good visibility | Limited (branding) |
| Installation Time | Long (1-3 days) | Moderate (1 day) | Quick (a few hours) |
| Durability | 5-7 years | 3-5 years |
5-7 years Regular maintenance and careful cleaning can extend the life of your graphics. |
| Customisation | Highly customisable | Moderately customisable | Limited customisation |
| Versatility | Permanent | Changeable sections | Easily removable |
Top Tips for Effective Van Branding
When designing a van wrap or graphic, clarity will be key. Make it immediately obvious what your business stands for so potential customers can quickly understand your services. Your contact details should also be easy to spot, making it simple for people to contact you.
Since your vehicle will often be moving, the design should remain uncluttered and concise. Avoid cluttered layouts that make information difficult to read at first glance. The rear of your van is a valuable advertising space, as it ensures that people stuck in traffic behind you will have ample time to digest your message.
If your van has a sliding door, check that no unintended or inappropriate words are revealed when it is open. Lastly, avoid cramming too much detail into your final design. Space is limited, so use it wisely by focusing on key information that makes the biggest impact.
So, Which One is Best?
| After maximum impact and long-term branding? | Need customisation and flexibility? | Prefer a budget-friendly and straightforward branding approach? |
| Go for a Full Van Wrap | Choose a Modular Wrap | Opt for Van Graphics |
Choosing the right vehicle branding option depends on your business goals, budget, and how much exposure you want when on the road. Whether you go for a full van wrap, a modular wrap, or simple van graphics, each option has its advantages.
If you're unsure which solution is best for your business, contact Signs Express to discuss your needs and get expert advice on the perfect wrap solution for you, or explore our Complete Guide to Vehicle Graphics for further information.
FAQ's
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Q. Which Colours Work Best for Van Wraps?Collapse Expand
When choosing colours for your van wrap, it’s best to use those that align with your brand identity. If your business has established brand colours, be sure to incorporate them for consistency. Regardless of the colours you choose, ensure there is enough contrast between the text and background to keep your message clear and easy to read.
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Q. What are the legal requirements for vehicle graphics in the UK?Collapse Expand
In the UK, vehicle graphics must comply with the Road Vehicles (Display of Registration Marks) Regulations 2001. This means registration plates must remain visible and legible at all times. Graphics must not obstruct the driver’s view, mislead the public, or resemble official emergency vehicle markings. Additionally, any content displayed must adhere to public decency laws, avoiding offensive or explicit material.
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Q. Can you provide full colour photographs and text for my vehicle graphics? What options are available?Collapse Expand
Yes! We offer a range of vehicle graphics, from simple single-colour lettering to full-colour photographic wraps. Wherever possible, our graphics are applied in a dedicated vehicle bay to ensure the best conditions for installation. We also provide magnetic vehicle signs and reflective markings for high-visibility vehicles. Explore our Vehicle Graphics page for more details on available options.
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Q. Can I Stick Vinyl Graphics on a Cold Van?Collapse Expand
We would not recommend applying vinyl graphics in cold temperatures as the adhesive may not bond properly to the van’s surface. Cold conditions can also make the vinyl stiff and difficult to apply smoothly, increasing the risk of bubbles, lifting, or peeling, leaving an unprofessional finish.
For the best results, your graphics should be applied in a controlled environment with a minimum temperature of around 10°C.
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Q. Can You Polish Over Van Graphics?Collapse Expand
While it is possible, we would advise not polishing over vinyl graphics, as certain polishes and waxes can cause damage. Abrasive compounds can dull the surface of the vinyl, while some chemical-based products can break down the adhesive or cause discoloration.
If you want to maintain the shine of both your van and its graphics, use a gentle, non-abrasive wax that is safe for vinyl surfaces. Always make sure to test a small area first and avoid excessive buffing over the graphics to prevent lifting or fading.
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Q. Can Van Graphics be Removed Without Damaging my Vehicle?Collapse Expand
No, vehicle graphics don't damage the vehicle. In fact, the opposite is true. Graphics actually help to protect the paintwork, making a full wrap a popular option for leased commercial vehicles for this exact reason. If you require graphics to be removed from your vehicle, be sure to get in touch with us for a professional service.
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Q. How Can I Keep My Van Wrap in Good Condition?Collapse Expand
Proper care will help extend the life and appearance of your van wrap. Hand washing is the best option. Use a non-abrasive solution, rinse first to loosen dirt, and then clean with a soft sponge or cloth. Car washes are generally safe, but avoid stiff brushes that could lift edges or dull the finish. Touchless washes are ideal.
Pressure washing your van wrap should be avoided unless necessary. If used, keep water pressure under 2,000 PSI, heat below 80°C, and spray at a 40-degree angle. Regular maintenance will help your wrap to stay vibrant and will protect your vehicle’s finish for longer. With proper care, your wrap will remain in excellent condition until you’re ready to remove it.
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Q. How can I remove my Van Wrap or Vehicle Graphics Safely?Collapse Expand
To remove your van wrap or van graphics yourself, start by heating a small section of the vinyl with a hairdryer to soften the adhesive. Be careful not to overheat it though, as excessive heat can cause the vinyl to stretch or tear. Once the vinyl is warm, use a blunt plastic scraper to lift one corner, then slowly peel it away at a consistent angle. If the graphics have been on the vehicle for a long time, some adhesive residue may remain, which can be easily removed with an appropriate cleaning solution.
For a hassle-free removal process, we offer professional van graphic removal for a small fee. This ensures a clean result without residue or damage. The condition of the paint prior to application and the duration of the graphics being on the vehicle can also affect the removal process.
For more details, read our guide on How to Remove Vehicle Graphics.
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