Signage solutions for the hospitality industry

Social distancing signs in pub garden

The first planned milestone, from 12th April, will be the beginning of the reopening allowing the industry to serve customers outdoors only. Further restrictions will be lifted over the next few months with venues able to welcome customers inside their premises from 17th May.

What does your signage need to achieve?

External monolith

ATTRACT – make sure your customers know you’re open and welcome them with open arms. Refreshing your signage will give your pub, restaurant, café, or hotel a new lease of life with a clean and fresh look which will catch the eye of customers. INFORM – with changing guidelines, keeping your customers informed of changes to your opening times, menus or the use of certain facilities will help avoid disappointment. PROTECT – many hospitality businesses have already operated under some restrictions throughout the last year so may already have COVID signage in place, be sure to update your social distancing messaging and sanitising stations so they’re clearly displayed to protect both customers and staff. GUIDE – directional and wayfinding signage is important to identify one-way systems for entrances and exits and any other areas where customers may need access to such as toilet facilities. Having a clear system will help to reduce contact between customers and also staff.

Creating a welcoming exterior space

From 12th April you can reopen your business and serve customers outside. Preparing your external space to make the most of this will be important not only to ensure the welfare of customers and staff but create a comfortable, inviting area for people to eat and drink. It may sound simple, but it’s also important to let customers know that you are open, by revamping signage or installing new solutions this will help to promote the message. Refreshing signage to create a welcoming environment will also attract new customers.

Restaurant barriers

Our most popular exterior products include:

• Window graphics
• Fascia signs
• Café barriers
• Pavement signs
• Canopies and awnings
• Table talkers

Discover more with our full exterior solutions range.

Signage to refresh your interiors

Indoor hospitality and the full accommodation sector are set to reopen from 17th May. Use your interior signage to welcome customers, creating a positive atmosphere for your establishment. Your signs and graphics reflect your business, so getting the right mix is important to ensure customers feel comfortable and relaxed.

Restaurant interior signage

We provide a range of interior solutions including:

• Interior signs
• Pop-up banners
• Wayfinding solutions (floor graphics, notices)
• Wall graphics
• Protective counter screens
• POS (digital and print options)
• Sanitiser stations
• Digital screens
• Architectural finishes

Take a look at our full interior solutions page to find out more.

Supporting local businesses

Signs Express are proud to support our communities and provide signs and graphics to refresh and revitalise your premises. Contact your local centre today for expert advise on signage essentials for reopening. Information on the lockdown roadmap can be found here.