Spinavita Chiropractic’s Signage Transformation
A Great Clinic That Wasn’t Being Seen
Spinavita Chiropractic is a local healthcare provider offering chiropractic care, sports therapy, physiotherapy, and rehabilitation services. Based in Gloucester, the clinic supports patients across the community with a focus on wellbeing and recovery.
Despite delivering a high-quality service, their exterior presence didn’t reflect the professionalism inside. The building itself was understated, and existing signage lacked visibility, making it easy for passers-by to miss.
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Where Visibility Was Falling Short
Anna Hawrot, Clinic Director, approached Signs Express Gloucester with a clear objective: to improve the clinic’s visibility and ensure it stands out to passing traffic.
The aim was simple but important enhance the external signage to:
Increase visibility from the roadside
Create a more professional first impression
Clearly communicate services to potential patients
Understanding How People See the Site
Rather than jumping straight into design, we carried out a full site survey.
By looking at the building from different approaches - roadside, car park and on foot - we quickly identified where visibility was being lost. Each angle highlighted a different issue, but the overall picture was clear: the signage wasn’t doing enough to guide or attract attention.
This wasn’t about adding more. It was about making the right choices in the right places.
Getting the Signage Right
We kept the solution straightforward and focused on what would genuinely make a difference.
The recommended approach included:
A large fascia sign, positioned higher to give the building a stronger presence from the road
Wall-mounted panels to clearly communicate services and contact details at a glance
A post-mounted sign within the car park to catch attention on arrival
Everything was designed to work together - consistent colours, clear messaging, and a layout that feels intentional rather than pieced together.
Bringing the Vision to Life
To make things easy to visualise, we created artwork proofs showing exactly how the signage would look on the building.
It’s a simple step, but an important one. It gives clarity early on and helps avoid uncertainty later.
With everything agreed, production and installation followed - using quality materials and a careful, considered fitting process to ensure a clean, professional finish.
What Changed on Site
The difference is immediate and, more importantly, practical.
The clinic is now clearly visible from a distance
Services are easy to understand at a glance
The overall appearance reflects the professionalism inside
It’s no longer a place you might miss. It’s a place you recognise.
And that visibility plays a key role in building trust before a patient even walks through the door.
What the Client Had to Say
⭐⭐⭐⭐⭐
“Another fantastic job from Signs Express Gloucester! This is the second time we’ve worked with Ben and his team, and we couldn’t be happier. Great communication, professional throughout, and the quality of work is excellent. We also love supporting local businesses, so it’s a pleasure to work with such a reliable local team. Thanks again guys!” - Anna Hawrot, Clinic Director and everyone at Spinavita Chiropractic
Before
After
How We Help Businesses Get Noticed
At Signs Express Gloucester, we don’t just supply signs, we help businesses solve visibility challenges.
That means:
Understanding how customers approach your space
Recommending solutions that fit your environment
Delivering signage that not only looks right, but performs
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