Client Needs
Northern Lincolnshire & Goole NHS Trust new Community Diagnostic Centre is set for 120,000 patients every year within Freshney Place Shopping Centre. As a valued client for many years, they approached Sign Express Grimsby confident we’d deliver quality signage.
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Project Overview
The project included external and internal signage across the new facility. The key elements were:
- An illuminated fascia sign to improve visibility.
- Window graphics to provide branding and privacy.
- Door and wayfinding signage to help patients move through the space with ease.
All signage needed to follow the Trust’s existing style guidelines, offering a familiar and accessible environment for all visitors.

Solutions Provided
Our team delivered a tailored signage solution that included:
- Illuminated Fascia Sign – Installed using an aluminium tray with built-up, face-illuminated letters, delivering a professional finish.
- Matt-Laminated Window Graphics – Full-colour, matt-laminated vinyl graphics designed to deliver privacy enhancing the centre’s branding.
- Wayfinding and Door Signs – Made using grey acrylic panels with white vinyl text, matching NHS signage used across other Trust sites and allowing for future updates.

Challenges Faced
Time sensitivity was a key factor in this project. We worked to tight time slots and completed installations outside of shopping centre hours to avoid disruption to shoppers and other trades. Working in a live retail environment adds pressure, but with clear planning and good communication on-site, we were able to meet deadlines without delay.

Project Highlights
This project successfully brought NHS signage into a public retail setting without losing consistency or impact. The illuminated fascia sign stands out and the clear, consistent internal signage supports smooth navigation for patients. It’s a great example of signage playing a key role in both branding and practical function.

Our Testimonial
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I am extremely proud to have worked alongside Northern Lincolnshire & Goole NHS Trust to offer them an effective signage solution on this project to deliver for the community. Claire Lindley – Commercial Director
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