Bringing My Punjab to Life
Client Overview
My Punjab, home to Desi Kitchen, launched in Newport, Wales with a bold, modern dining concept rooted in authentic Punjabi cuisine. Right from the start, the owners were passionate about bringing flavours “from Punjab to your plate,” and created a space that reflected both cultural heritage and sleek, contemporary design.
Being new to a busy high street, they knew that strong exterior visibility and a warm, brand-driven interior were vital to attract foot traffic and make a memorable first impression.
Need to stand out on a busy street? Get in touch with us today.
The Brief
Rather than simply naming the shop, My Punjab asked for signage that would capture their story. Their vision was for a storefront that stood apart on Commercial Street and interior graphics that narrated their identity visually. They insisted on matching the fascia closely to the existing cladding, choosing materials built to withstand a busy takeaway environment, and using efficient lighting that would impress without inflating energy bills. Every detail, such as signs, lighting, and finishes, had to look great, perform reliably, and feel unmistakably theirs.
Project Goals
They wanted a shopfront that commanded attention whether the sun was out or it was lit by streetlights. Inside, the design needed to feel authentic and inviting, mirroring Punjabi culture through colour and texture, while offering a functional space for both staff and guests to enjoy over time.
Our Solution
We delivered a comprehensive signage and graphics package customized to their brief:
- Crafted fascia signage using precision-cut acrylic letters, carefully matched to the building’s cladding for seamless integration
- Installed low-energy Ecolux Mini downlighters that highlight the fascia after dark without excessive energy use
- Added a double-sided circular projection sign, ensuring visibility from both directions along Commercial Street
- Applied branded window graphics that balance privacy with natural light and reinforce brand presence from outside to in
- Created custom wall graphics, rich with cultural storytelling and vibrant colour, turning the interior into an extension of the brand
Results
The difference was immediate. My Punjab’s storefront now draws eyes and turns heads, customers mention walking past and deciding to come in purely because the signage caught their eye. Inside, the atmosphere feels professional yet welcoming; the wall visuals and window graphics lend authenticity and coherence to the dining space. Feedback has been overwhelmingly positive. Importantly, the Ecolux lighting gives high visual impact and a welcoming glow, while conserving energy over time:
- Enhanced visibility: The bold signage ensures quick recognition even from a distance
- Higher footfall: New passerby visits rose sharply after installation
- Warm customer comments: Visitors regularly praise the inviting interior atmosphere
- Practical performance: Energy-efficient lighting delivers impressive illumination with minimal running costs
Client Testimonial
⭐⭐⭐⭐⭐
“The transformation was incredible -the signs have really brought our brand to life. We’ve had so many people walk in just because they noticed us!” - Owner, My Punjab
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