The Client
The opening of Roundwell Medical Centre in November 2010 marked a new chapter for healthcare in Costessey. The multi-million-pound, purpose-built facility replaced two smaller practices at Longwater Lane and Valley Road. For local residents, it meant modern healthcare services, all under one roof, in a building designed for the future.
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The Brief
Signs Express Norwich were proud to be appointed as the official signage supplier. The goal wasn’t just to make the centre look professional. It was to create signage that blended with the modern architecture while guiding patients, staff, and visitors clearly through the space.


Our Work
The team designed and installed a wide range of signage. This included:
- Exterior signs to give the building a clear identity.
- Reception graphics to set a welcoming tone.
- Wayfinding signs and door plaques to ensure patients found their way easily.
- Health & safety signage to provide reassurance and meet compliance needs.
Some of the work was highly practical. Other parts, like the reception graphics, helped shape the first impression of the building. Together, they created a signage system that balanced function with style.


The Opening
A special moment came when the new access road was named after Dr. Torrens, a well-respected GP who had served the community for many years. He returned to cut the ribbon and officially open the centre. For staff, patients, and residents, it was a fitting tribute and a proud day.

The Result
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The signage package gave Roundwell Medical Centre a professional identity that matched the cutting-edge building design. More importantly, it made the space easier to use. Patients could find their way without stress. Staff could focus on care rather than directions. Visitors felt welcome.
For Signs Express Norwich, it was a privilege to support such an important project. Even years later, the signage continues to serve the community - a reminder of the role we play in shaping spaces that matter.
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