Dipple & Conway Opticians – Signage Rebrand

With the introduction of audiology services, long-standing optical care specialists Dipple & Conway made the strategic decision to evolve their brand. Working with Naked Marketing, they developed a refreshed identity that modernised their look while honouring their rich heritage.

But once the new brand was complete, they needed a trusted signage partner to bring it to life visibly, professionally, and seamlessly across their physical storefront. That’s where Signs Express Norwich stepped in.

• Accurately reflected their updated offering: Opticians & Audiologists
  
  
• Aligned perfectly with the new brand identity
  
  
• Delivered a sleek, modern finish suitable for a high street healthcare provider

• Helped the business make a bold, confident statement

With the rebrand already in place, Signs Express Norwich worked closely with Dipple & Conway to translate the new visual identity into high-quality signage.

Our team:

• Incorporated traditional and modern aesthetics to reflect the brand’s heritage while continuing to stand out in today’s market
  
  
• Produced and installed new external signage using the updated logo and colour palette
  
  
• Ensured precise execution to uphold the high standards of the new branding
  
  
• Delivered a clean, professional look that enhances the business’s street presence
  
  
• Carefully managed installation to ensure a smooth, stress-free transition

The result was signage that didn’t just “match” the new identity, it strengthened it, reinforcing Dipple & Conway’s growth while honouring its heritage of trust and expertise.

The new signage has helped Dipple & Conway:

• Communicate their full range of services optical and audiology
  
  
• Reinforce their commitment to quality and professionalism
  
  
• Attract attention on the high street with a modern aesthetic

It’s a perfect example of how signage can serve as the final, essential step in a successful rebrand - bringing the brand to life.