New store VFM Home Living at Queensgate Centre, Harlow
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Signs Express (Harlow) creating signs for new Harlow retailer

As a retailer new to Harlow, VFM Home Living wanted their store signage to stand out from similar retailers in the town. Occupying one of the most prominent positions within the Queensgate Centre and very noticeable from the main A414 it was important for their design to be easily visible and recognisable as the 'go to' brand for value for money premium furniture.

With this type of retailer held in limbo due to COVID-19 lockdown restrictions, when the official government announcement was made to allow opening, there was a little under 3 weeks to survey, design, specify, manufacture and install the array of signage. The main fascia consists of a 9 metre x 3.25 metre Flex face sign. This type of sign is ideal for this type of retail park shop sign as they can be manufactured to almost any size with a continuous face that does not contain panel breaks that would be needed in a rigid substrate material. As the name suggests, the Flex face is flexible and better suited in the wind - a factor to consider when installing at height like this. Installed either side of the main sign; 6 large external advertising boards showcasing product range and value offers. Further large format printed posters and window graphics were supplied to advertise inside the retail space. Additionally, to assist the store opening safely and promoting social distancing protocols, a range of branded bespoke anti-slip floor graphics and wall signs were also supplied. VFM Home Living prides itself on offering unique stylish high quality end-of-line furniture and home accessories at affordable prices for every home renovation or re-styling and is now open 7 days a week. Such is the initial success, Signs Express (Harlow) is now working with the owners to provide signage for the next shop. Signs Express (Harlow) work with businesses large and small to design, supply and install a wide range of quality sign and graphic solutions with the aim of making each business stand out from the competition.

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