On-the-Road Branding for Paget’s Produce
About the Client
Paget’s Produce is a family-run farming business based at Stills Farm in Bromham, Wiltshire. With over 100 years of growing heritage behind them, the Paget family is well known for supplying fresh vegetables across the region. They recently decided to enhance the visibility of their brand on the road — and turned to Signs Express Bath to help make it happen.
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The Brief & Planning the Project
Paget’s wanted to apply bold, visually striking graphics to two of their large refrigerated trailers and truck units — not just to promote the business, but to celebrate their roots and the land they’ve farmed for generations. It was important that the graphics reflected the beauty of their countryside setting, and they already had the perfect image in mind: a photo taken by a member of the Paget family, capturing the landscape around Stills Farm.
We were asked to bring that image to life on two 14-metre trailers, while incorporating their strong, established branding — and to do it quickly.
This wasn’t a simple vinyl wrap job. Given the size of the trailers and the tight weekend-only window for installation, it required careful coordination. Our team visited the farm ahead of the project to walk through the brief in detail and review access, surfaces and logistics.
A few key challenges:
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Limited installation time: The trailers are on the road every weekday, so we only had weekends to carry out the work.
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Trailer height and size: At 14 metres long and over 4 metres high, both units required safe working platforms and experienced fitters.
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Design precision: The chosen image needed to be scaled without losing quality, with precise alignment across large surface panels.
How We Delivered It
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Pre-Production: We optimised the image for large-format print and ensured the branding aligned with vehicle contours. Vinyls were printed in advance for speed and accuracy.
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Equipment & Team: Two scaffold towers and four skilled vehicle graphics installers were brought in to complete the fitting safely and efficiently.
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Weekend Installation: Working across the weekend, the team fitted the graphics to both trailers and truck units on site, completing the job within the agreed timeframe.
The Result
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The transformation was immediate. The trailers now proudly showcase a beautiful countryside scene, alongside the Paget’s Produce branding — making them stand out on the road, whether they’re delivering locally or further afield.
It was a proud moment to see the freshly wrapped trailers drive off site — a real blend of local heritage and modern brand presence.
The Paget family were delighted with the result, and so were we.
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