SX Bath Racecourse Refresh
Client Overview
As the horseracing industry began to reopen, Bath Racecourse prepared to welcome back events with fresh branding and signage in place. As proud sponsors of the racecourse, the Signs Express Bath team were on hand to support with a series of projects ahead of the first race meeting on 11th June.
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A Message That Matters
Our first task back on site was one we felt especially proud of: designing and installing a “Thank you to the NHS” banner.
After such a challenging period, it was important to share our gratitude for the dedication and resilience shown by NHS staff. We worked closely with the racecourse to ensure the banner was not only visually striking but also installed in a high-visibility location where it could be clearly seen by visitors.
Brand Presence Around the Track
Next, we focused on producing new partnership boards featuring the Signs Express logo. These boards sit proudly alongside the racetrack, so the design and materials had to balance visual impact with durability. To achieve this, our production team selected ACM material, ensuring the boards could withstand outdoor conditions while keeping colours vibrant and bold for maximum effect.
Refreshing the Winners’ Podium
Bath Racecourse also wanted to refresh their winners’ podium. Rather than starting from scratch, we suggested a more sustainable approach by reusing the ACM sheets already in place. With a thorough clean, a fresh splash of colour, and our logos added, the podium was given a completely new lease of life. The end result looked brand new, proving that eco-conscious choices can still deliver outstanding finishes.
The Result
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The combination of the NHS banner, bold trackside branding, and the rejuvenated podium helped ensure Bath Racecourse was race-ready, with signage that both stood out and carried meaning.
For Signs Express Bath, it was a rewarding opportunity to combine creativity with community support, and we look forward to continuing our partnership with Bath Racecourse in future seasons.
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