Oasis Tour 2025

Immersive Brand Rollout

Immersive Brand Rollout for Oasis Live ’25 Tour

Client Overview

The Oasis Live ’25 Tour is a high-profile celebration marking 25 years since the peak of one of Britain’s most iconic bands. As part of the tour experience, branded pop-up retail stores were launched across the UK to offer fans exclusive merchandise and immersive experiences.

Objective

To deliver large-scale, high-impact signage and branding for temporary retail environments, transforming blank units into cohesive, vibrant spaces that captured the essence of the Oasis brand - all within extremely tight timeframes and across multiple national locations.

Challenges

  • Time Sensitivity: Installations were subject to fast-paced turnaround times, often requiring out-of-hours work.

  • Multi-site Coordination: The rollout spanned major UK cities, including Cardiff, Birmingham, Edinburgh, Dublin, and two central London hotspots - Carnaby Street and Piccadilly Circus.

  • Consistency Under Pressure: Maintaining brand cohesion across six pop-up sites, each with different spatial constraints and layout challenges.

  • End-to-End Management: Signs Express was also responsible for the efficient de-rigging and removal of all signage post-event.

Solution

Signs Express Bath, Swindon and Salisbury delivered a comprehensive signage package tailored for immersive retail experiences:

  • Full Venue Transformation: Custom window, wall, and floor graphics created a fully branded environment from first glance to checkout.

  • Tension Frame Systems (TFS): Used to deliver large-format, high-impact visuals that added depth and structure to each store.

  • Bespoke Wraps: Pillars, doors, entrances and other architectural features were wrapped to create a seamless brand atmosphere.

  • Agile Execution: Installations were executed with precision, adapting to site-specific requirements and last-minute changes while adhering to the brand’s creative direction.

Pictured to the left: the venue's ceiling.

Execution

  • June 2025 Onward: Rollout began in Cardiff, then moved through the designated cities in rapid succession.

  • Project Management: Each location was handled with rigorous planning, ensuring installations aligned with store launch dates and derigs happened smoothly post-tour.

  • Collaboration: The team worked closely with Oasis Live’s event organisers and retail partners to meet tight deadlines and deliver exceptional visual results.

Results

  • Nationwide Brand Presence: Delivered consistent, high-quality signage experiences across six flagship locations.

  • Enhanced Fan Experience: Fans were immersed in the Oasis Live aesthetic from the moment they arrived, with each space celebrating the band’s legacy while boosting merchandise sales.

  • Operational Excellence: Despite intense pressure, all installations and removals were completed on time - showcasing the team’s reliability, speed and creative capability.

Planning a

Brand Activation?

This project showcases how signage can do more than decorate a space - it can powerfully shape the way fans experience a brand. By delivering consistent, immersive environments across the UK, the team helped turn a merchandise rollout into a national event. It’s a testament to what’s possible when creative vision meets logistical expertise - and proof that temporary spaces can make a lasting impression. For high-impact, high-pressure projects, Signs Express is the trusted partner that delivers.

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