Broseley Dental Practice Signage Upgrade
Background
Broseley Dental Practice contacted Signs Express Telford because the practice's signage was no longer doing the building justice. It looked dated and did not reflect the standard of care or the professional image the team wanted to project.
They were looking for something cleaner and more modern. Just as importantly, they wanted the practice to be easier to spot for patients arriving at the premises. Strengthening their visual identity was part of that, too.
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What they wanted to achieve
The dental practice wanted signage that would:
Increase visibility from the street and the surrounding area
Present a professional and welcoming image to patients
Clearly communicate important information, such as opening times
Reflect their brand identity through consistent colours and logo use
Improve the overall exterior and interior presentation of the practice
Main requirements
The brief called for a full signage solution that balanced appearance with function.
The practice wanted materials that would look good and hold up well over time. Consistent branding mattered, so the logo and brand colours needed to be used properly across the signage. Clear opening times were another key requirement, as was exterior signage that helped people identify the practice without any confusion.
Inside, the expectation was similar. The signage needed to lift the look of the reception and waiting areas and add to the overall professional feel of the space.
The Signs Express Telford solution
Signs Express Telford produced a signage scheme covering both the exterior and interior of the practice.
Acrylic signage was used internally and externally, giving the finished result a smart, clean look that suits a dental environment well. The practice logo and brand colours were carried through the design, so the overall appearance stayed consistent.
On the outside of the building, a fascia sign was installed to display the practice name clearly at the front. Opening times were also included so patients could see the information easily.
A hanging sign was added as well, which improved visibility from different angles and made the practice easier to spot for both passers-by and arriving patients.
The Result
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The new signage has made a clear difference to the way Broseley Dental Practice presents itself.
With acrylic signs used inside and out, opening times clearly displayed, and both fascia and hanging signage in place, the practice now has a more professional and welcoming appearance. It is easier to find, the branding feels more consistent, and the overall presentation is much stronger than before.
For Broseley Dental Practice, the project delivered more than a visual refresh. It improved visibility, supported wayfinding and helped create a better experience for patients coming into the practice.
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