Aspire HomeCare: Multi-Site Signage
Client Overview
Aspire HomeCare is a respected provider of home care services across the North-West. Known for their compassionate support and community-driven ethos, the company recently embraced a full rebrand. With a focus on creating a warm, professional, and highly recognisable presence across their sites, Aspire HomeCare needed a cohesive external signage solution that would reinforce their new visual identity and improve wayfinding for clients, visitors, and staff alike.
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Objectives
Aspire HomeCare wanted their new identity to shine through consistently at every location. But it wasn’t just about aesthetics. They needed signage that actively improved how people moved through each space, creating a calmer, more reassuring experience from the moment someone stepped onto the site.
The Challenges
Given the multi-site nature of the project and the need for consistent brand application, Aspire HomeCare faced several challenges:
- Ensuring seamless brand consistency across various locations, each with unique site layouts.
- Creating signage that would boost external visibility while enhancing the customer journey through effective wayfinding.
- Achieving a balance between durability and the friendly, welcoming aesthetic that the new brand represented.
The Solution
Signs Express Manchester approached each site individually, but always with the bigger brand picture in mind.
The team undertook detailed site surveys at each Aspire HomeCare location to assess visibility points, traffic flow, and architectural considerations. This insight allowed for optimal placement and sizing of signage.
Also, the team delivered a cohesive signage package featuring aluminium composite panels and weather-resistant vinyl graphics, combining durability with a professional finish that aligned seamlessly with Aspire HomeCare’s brand.
Custom post and panel signs were strategically installed at key entry points and along pathways, offering clear directional guidance and enhancing visitor experience.
Wall-mounted signs were placed in key positions to bring the new branding to life, helping each Aspire HomeCare site stand out and feel instantly familiar to anyone passing by or coming to visit.
Expert Installation and Quality Assurance
Our dedicated project management team ensured that installations across all Aspire HomeCare sites were carefully coordinated to minimise disruption to daily operations. Every sign was installed with precision by teams working to strict health and safety standards. Once in place, each sign underwent thorough quality checks to ensure colour accuracy, typography and overall consistency matched Aspire’s refreshed brand identity perfectly.
The Results
The signage rollout made an immediate difference. Every Aspire site now feels more aligned, both visually and operationally. Visitors no longer hesitate when they arrive. Staff say the signage has taken pressure off reception. And the brand now has a physical presence that matches its values, warm, confident and easy to recognise. It’s not always easy to spot the impact of good signage, but here, you can feel it. The client was genuinely pleased, not just with the result but with the process itself.
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