Sterling Foods - Elevating Brand Experience
Sterling Foods, a renowned food retailer, is embarking on a comprehensive signage rebranding initiative across its high street and outlet stores in the North of England. With a focus on freshness and taste, the company aims to create a cohesive and visually appealing brand identity that reflects its values and resonates with customers.
Challenges
- Signage Consistency: Ensuring consistency in signage design and implementation across multiple locations, each with its unique characteristics and requirements.
- Tight Deadlines: Adhering to tight deadlines while coordinating with development companies and minimising disruption to store operations.
- Brand Visibility: Enhancing brand visibility and recognition through impactful external and internal signage solutions.
Design Consistency
- High Street Stores: The rebranding initiative introduces a fresh look for high street stores, featuring a new single-color Sterling Foods logo with the tagline "Fresh and Tasty." External signage includes powder-coated aluminium trays with built-up 3D letters and LED halo illumination, illuminated circular projecting signs, and vibrant full-colour window graphics. Internally, printed header boards, wall vinyls/graphics, and point-of-sale materials reinforce the brand identity and create a cohesive shopping experience.
- Outlet Stores: Branded as Meat Mart, the outlet stores maintain design consistency with the high street stores, utilising the same colour theme and visual elements. External signage comprises of illuminated LED flex-face lightboxes, printed ACM panels, and eye-catching window vinyls. Internal signage, including printed header boards, wall vinyls/graphics, and POS materials, aligns with the overarching brand aesthetic, ensuring a seamless brand experience for customers.
Collaboration and Project Management
Effective collaboration with development companies ensured a seamless execution of this signage project. Clear communication and regular updates facilitated minimal disruption to store operations.
Rigorous quality checks and inspections are conducted throughout the signage process to ensure that all signage elements meet Sterling Foods' standards and enhance the overall customer experience. Attention to detail and adherence to brand guidelines and health and safety are prioritised to deliver consistent and high-quality signage solutions across all locations.
Results
We have really enjoyed working with Sterling Foods to help achieve a successful rebranding of its high street and outlet stores, elevating the brand experience and positioning the company for sustained growth. The visually appealing signage solutions not only enhance brand visibility but also contribute to a cohesive and inviting shopping environment, fostering customer loyalty and driving business success.
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