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Hospitality signs and Outdoor Display Boards

For hospitality and leisure businesses, creating an unforgettable customer journey is crucial.

Customer experience is now king. From hotels, gyms and spas to theatres, cinemas and music venues, ensuring guests feel welcomed, satisfied and that they receive genuine value for money has become non-negotiable.

Achieving this level of excellence demands a meticulous approach, where you meticulously curate every aspect of the customer experience.

Hotel signs and outdoor display boards allow hospitality and leisure businesses to express their unique brand and identity. Equally, signage and wayfinding serve as a silent guide, seamlessly assisting customers throughout their journey.

18 Theatre Royal
The Douglas Hotel Lrg Glasgow
P1000334
Outdoor signs

say a lot

Outdoor display boards represent a crucial branding asset for hospitality and leisure businesses of all shapes and sizes. Picture the scenario: a group of tourists wanders through an unfamiliar area, eager to discover and embrace new experiences. They are actively scanning the streets, looking for enticing glimpses of what awaits within local establishments.

Hospitality and leisure enterprises can attract more customers by placing outdoor signs strategically. These signs can highlight important deals, events, and attractions which will catch the attention of people passing by and turn them into customers

Hospitality Sign FAQs

  • Q. What is the purpose of hotel signage?
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    Hotel signs serve several important purposes. Wayfinding signs can help guests in navigating properties, directing them to key amenities such as restaurants, pools and gyms as well as emergency exits. Additionally, hotel signs can help to reinforce a hotel’s brand identity and image, provide essential information to guests such as Wi-Fi passwords and check-out times, and improve the overall aesthetic appeal of interior and exterior spaces.

  • Q. Why is signage important in tourism?
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    A: Tourist attraction signs can make all the difference in a competitive tourism industry. It is a vital tool that businesses can leverage to enhance their branding, better inform customers and enhance the overall experience of guests. From communicating vital safety information to signposting toilets, promoting enticing offers and enriching tourists’ understanding and appreciation of local histories, it is a key piece of the puzzle in providing a first-class tourism offering.

  • Q. What signs must be displayed in a bar?
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    In a bar, several types of signs are typically displayed to ensure compliance with regulations, promote safety, and provide information to customers. Alcohol licenses, age restriction signs and no smoking signs all help hospitality and leisure venues to comply with legislation, while emergency exit signs and bathroom signs can help to communicate key information to customers. These, combined with branding solutions such as outdoor display boards and fascia signs are all key tools that bars can and should tap into.

  • Q. What materials are used to make attractive sign boards?
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    Acrylic is commonly used for sign boards as it is both durable and easy to clean. However, you can use several other materials. Wood, metal, vinyl, glass, stone and corrugated plastic are all possible alternatives that each may provide a unique look and feel for brands seeking to go the extra mile in capturing the attention of their target audience.

  • Q. Why are safety signs important in the hospitality industry?
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    Safety signs are non-negotiable for hospitality and leisure venues. From enhancing employee and guest safety to ensuring compliance, emergency preparedness and liability protection, they are important for a variety of different purposes. Some common safety signs include wet floor signs, fire exit signs, first aid signs, fire extinguisher signs and restricted area signs.

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