The radio station aims to bring communities together by promoting equality, diversity and inclusivity and the bus will be an invaluable promotional tool in helping to achieve this.
Starting life as a beige shell, Signs Express (South Durham and Teesside)
in conjunction with Signs Express (Gateshead and Wearside)
has fully transformed the double decker bus with a striking vehicle wrap which included a multicoloured sound wave graphic and easily identifiable Pride Radio branding and logos adorning a contrasting black background. The bus also has a retractable canopy for use during event attendance.